Case Study: Relocating Finout’s CEO

How Pinpointe Group Helped Roi Ravhon Land the Perfect NYC Apartment

Background

In March 2025, Pinpointe Group was introduced to Roi Ravhon, CEO of Finout, as he prepared to relocate with his wife and infant from Tel Aviv to New York City. With his company entering its next stage of growth, housing wasn’t just about comfort. It was about creating stability for his family so he could focus on leading Finout’s U.S. expansion. 

Challenges

The search came with high expectations and unique complexities:

• Exacting criteria: A two-bedroom with a large living space and in-unit washer/dryer, in a full-service building.
• Location requirements: Lincoln Square, Columbus Circle, or Hell’s Kitchen
• International relocation: No U.S. credit history or SSN at time of application, requiring creative landlord approvals.
• Family needs: Relocating with a newborn meant temporary housing wasn’t an option. The first apartment had to be the right one.

Our Approach

We began working with Roi in March 2025, aligning his apartment search with his business trips to New York. This approach allowed us to tour properties in person without disrupting his demanding schedule. Over the course of three visits between March and July, we introduced him to 11 of the city’s top buildings across Lincoln Square, Columbus Circle, and Hell’s Kitchen.

Each visit was designed to do more than just check boxes: we created benchmarks so Roi and his family could evaluate layouts, finishes, and amenities side by side. This meant that when the right unit became available, he could confidently make a decision, even from abroad.

Beyond showings, we handled the complexities that come with international relocations: presenting financials without U.S. credit history, coordinating with landlords unfamiliar with international approvals, and securing flexibility on move-in dates. By negotiating directly with building management, we ensured Roi secured his ideal apartment with an appropriate lease start, paired with a concession that made the transition even smoother.

Results

The outcome delivered exactly what Roi and his family needed:

• Apartment secured just blocks from Columbus Circle, meeting every requirement.
• Lease approved in 48 hours, despite international complexities and no SSN.
• Seamless move-in, directly into a permanent, fully furnished home.
• Family settled happily, confirming the choice was the right one.

Takeaway

Executive relocations aren’t about showing apartments, they’re about managing a high-stakes transition with precision. Every decision carries weight: the right location, the right building, the right timing. For a CEO balancing an international move, company growth, and family needs, the wrong choice would have meant disruption and lost focus.

Pinpointe Group eliminated that risk by starting early, curating selectively, and negotiating creatively. This case highlights why a tailored, hands-on strategy matters. It wasn’t just about finding a two-bedroom apartment. It was about removing obstacles so that when Roi landed in NYC, his family could walk straight into a home that worked for them.

That’s the difference between simply placing someone in an apartment and delivering a seamless executive relocation experience.